Disneyland is one of the dream destinations of many. Some called it the happiest place on earth, or the most magical place on earth. However, Disneyland is not always all about happiness and magic.
Managing Disneyland, which is the biggest theme park in the world is definitely not an easy feat. Disneyland has approximately 75,000 employees running the park on a daily basis with nearly 10,000 guests going in and out of the park everyday.
Consequently, risks are inevitable in the park’s operation. There are a few risk factors that can possibly hinder operations, which are: the loss of intellectual property, brand’s reputation damage, disaster and mishap, human resources mismanagement.
Firstly, Intellectual property is one of the most integral factors to build the pillars of Disney’s magic. Disney holds the ownership to some of the most iconic characters that helped establish Disneyland’s image.
Secondly, if there were to be any damage to the brand’s reputation. Disneyland’s image will be perceived in a different light, specifically in a negative context.
Thirdly, catastrophic events and others, such as virus attacks, intrusions or telecommunication failures may lead to the company’s loss. A relevant example is the earthquake that happened at Tokyo Disneyland.
Lastly, a mismanagement in human resources could cause a great problem as Disneyland relies quite heavily on their employees hospitality. One of the examples is a ‘show’, which is a performance of a certain Disney character in the venue.
The risk factors identified, need to be mitigated with the correct form of solutions. The risk mitigation could be achieved through a correct risk management that is in accordance to its objective. A precise risk management could then help brew the magic of Disneyland!
Harman, P. L. (2018, April 04). Managing Risk at the Happiest Place on Earth. Retrieved from https://www.propertycasualty360.com/2018/04/04/managing-risk-at-the-happiest-place-on-earth/?slreturn=20201110161105
(2020, January 1). The Walt Disney Company Fiscal Year 2019 Annual Financial Report. Retrieved from https://thewaltdisneycompany.com/app/uploads/2020/01/2019-Annual-Report.pdf
Kazuo, U. E. D. A. Risk Management Thinking and Case Studies for Creating Business Resiliency. Retrieved from https://www.senshu-u.ac.jp/scapital/pdf/05ueda,%20sscr3.pdf